Creating Persuasive Technologies for Sustainability

Autor(en)

Cornelia Gerdenitsch, Johann Schrammel, Susen Döbelt, Manfred Tscheligi

Abstrakt

At an early stage of designing persuasive technolog
ies there is the challenge of selecting a target behavior and examin
ing variables that prevent it. Within our research we are forming
sustainability related persuasive technologies in the context of domestic energy consumption. In this paper we present different types of barriers preventing people from the desired energy efficient behavior. In an explorative field study 48 participants received the task to selfmonitor their energy consumption behavior over one week. A qualitative analysis of daily statements revealed eight underlying categories of behavioral barriers. The most common observed barriers relate to Lack of Attention followed by Comfort. On the basis of these results, we formulated four guidelines for sustainability related persuasive technologies.

Organisation(en)

Institut für Arbeits-, Wirtschafts- und Sozialpsychologie

Publikationsdatum

2011

ÖFOS 2012

501002 Angewandte Psychologie

Sustainable Development Goals

SDG 7 – Bezahlbare und saubere Energie

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/creating-persuasive-technologies-for-sustainability(f2eac5af-d5dd-440e-a0de-93f96ae6af26).html